Power Point presentations are contradiction in it of them selves. Not prepared correctly, they can be neither "Powerful" in influence and can miss your main "Points" in the process.
I've learn that in many cases, the power point presentation should be no more than "CUE-CARDS" to prompt the presenter to entertain his/her audience facts, side notes and a few anecdotes.
One should understand the target audience the information is to be shared with. I may be profiling groups but to exemplify an scenario; there may be a group of lawyers that only need information on case, facts, situations, probable cause and effects. Alright, a black and white PP with those facts will do - straight forward, no thrill or fill. And the added bonus is that you'll speak only if there's questions.
A group of artists on the other hand, you might consider the total opposite. Images and colors, music, grandstanding and ceremonial allure to the product you're pushing. A plaid jacket, straw hat and a mega-phone announcing your product may be in order. Of course, these two extreme in techniques are just that - "EXTREMES". But who knows, what SHOULD a power point do if not with the power of conviction and the point of closure?
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You definitely need to know your audience. At the same time, if you remember your Zen Presentation/TMD class there is a rhythm and visual language that is much more effective in a presentation that regularly get mangled when someone decides to put all of the "facts" on-screen. More Steve Jobs in our presentations than Bill Gates, even if one is talking to a bunch of gear-heads. After you've made your point, refer the gear-heads to a website where they can devour endless pages of data to their hearts content. :-)
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